Sunday, October 28, 2007

Consumer Trends in Social Networking

I think that most Americans believe that Social Networking is a North American phenomenon.  Nothing could be further from the truth.  According to comScore the Asia/Pacific region is growing at nearly three times the rate of North America.  Europe, a more comparable North American demographic, is growing at nearly twice the rate.

Social Networking sites and tools are a growing global phenomenon.  While the current batch of "biggies" (FB, MySpace, Orkut, M5, etc) will certainly change with time, it's clear that the phenomenon will have a long (and wide) tail.


HT Mashable

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